Know what to do next, before you ship.

TapMatters watches your product's events and tells you what moved, why, and what to do about it. Retention, funnels, and the reason behind them, delivered before you have to ask.

Show us your funnel See how it works

Free to start. No credit card. No “let me loop in engineering.”

Needs attention3 today

Retention↓ 76%

Day‑1 retention is 3.7%, against 15.4% the week before.

Funnel · step 476% drop

Almost everyone who leaves, leaves right here.

Daily active users↓ 70.6%

Biggest single drop against the prior period.

Live funnel · demo projectSimulating sign-up flow

converted 0

App open

100%

Sign-up

30.6%

Permission

29.2%

Default set

18.1%

Complete

4.2%

See how Scam Guarding cut time from “something's wrong” to “here's why” from three days to 40 seconds.

Ask a dashboard, and it shows you charts.Ask TapMatters, and it tells you what to do.

Charts answer “what happened.” Product managers are paid to answer “so what now.” Every analytics tool does the first part. TapMatters is built for the second.

A dashboard shows

Week-4 retention by cohort

Now go work out which one of those matters.

TapMatters says

Users who create a shared workspace in week 1 retain at 2.3×the rate of those who don't.

What to do: move workspace creation into onboarding, ahead of the invite step.

In good company

Start with your events. Everything else follows.

Three steps. None of them involve a data team.

1 / 3

Connect your events

One SDK, or your existing warehouse. First event lands in minutes.

2 / 3

Ask, or just wait for the brief

Ask a plain question, or let the morning brief tell you what moved while you were asleep.

3 / 3

Act, then re-measure

Ship the fix. TapMatters tells you whether it worked, so you don't have to guess twice.

TODAY · 8:12

Good morning.

Retention↓ 76%

Funnel, step 476% drop

Weekly active↑ 129%

Listen to the 40-second brief

Questions TapMatters can answer.

In your words, not a query builder's. Open a category.

Which feature drives the most week-4 retention?

Users who create a shared workspace in week 1 retain at 2.3×the rate of those who don't. Go tell your CEO.

What's our day-7 retention, actually?

22%.Industry average is 18%. You're winning. Try not to get cocky in standup.

Which cohort churns fastest?

Users who never finish onboarding. Shocking, we know. But now you have the number.

Why did signups drop yesterday?

OTP verification broke on Android after the 2.1.4release. Drop-off jumped from 9% to 31%. Not your users' fault this time.

Where exactly do people give up in checkout?

Step 4, “Set a default.” 61.9% make it there; 4.2% finish. That step is doing the damage.

Did the release actually change anything?

Sessions up 156%, conversion flat. People are showing up and not converting. Different problem than you thought.

Did the new pricing page work?

Conversion up 14% since launch. Somebody buy the designer a coffee.

Which segment is worth a paid plan push?

Accounts with 3+ seats and a workspace. They're 4× more likely to upgrade in month two.

Where should I add tracking for the new checkout flow?

Three untracked handlers in src/checkout. Suggested from the actual code, in your editor, via MCP.

Which events are duplicates?

signUp and sign_up are the same thing. Flagged, not merged, until you say so.

Real screens. Real data. No slideware.

app.tapmatters.com/home

Sign-up funnel

4.2%overall · 72 entered

App open

100%

Sign-up

30.6%

Permission

95.5%

Default set

61.9%

Complete

4.2%

Weekly active users

3467-day window

User engagement

Active 0–7d · 76%8–14d · 6%15–30d · 6%Inactive · 2%Churned · 11%

Today

Daily active

↘ 70.6%

Weekly active

↗ 129.4%

Monthly active

↘ 43.7%

Events

14K

↗ 148.9%

Illustrative demo-project data, not a specific customer's results.

Pricing

Pricing that doesn't punish a good month.

Flat monthly prices, unlimited seats and no per-event bill shock. Four plans, one entitlement system.

Unlimited seats on every plan. All core analytics included. Paid plans never stop ingesting events.

Free

For trying the product and small apps.

No card required

Start free

2M events / month
Unlimited seats
1 project
100 Copilot questions / month
MCP instrumentation, 1 repo
12-month data retention

GrowthMost popular

For startups and growing apps.

$149/mo

Billed monthly · cancel anytime

Upgrade

10M events / month
Unlimited seats
3 projects
750–1,500 Copilot questions / month
Voice Copilot add-on
Unlimited MCP repos
36-month data retention

Scale

For apps with 10M+ events and teams using execution integrations.

$599/mo

14-day trial · card required

Start 14-day trial

50M events / month
Unlimited seats
10 projects
3,000–4,500 Copilot questions / month
Voice Copilot, 5 seats included
Execution integrations (roadmap)
60-month data retention
Priority Slack support

Enterprise

For large apps, closed-loop execution and security reviews.

From$1,500/mo

Custom contract · net 30

Talk to sales

Custom event volume
Contract true-up, no hard stop
Unlimited seats and projects
Custom Copilot and voice pool
Closed-loop execution (roadmap)
SSO / SAML and MCP org policy
Custom data retention
SLA support

Every plan includes trends, funnels, retention, segmentation, cohorts, reports and dashboards. Gating analytics is not a growth strategy.

Compare every limit.

One entitlement system, whether you self-serve or sign a contract.

Limit	Free	Growth	Scale	Enterprise
Analytics and usage
Core analytics (trends, funnels, retention, cohorts, reports)	Included	Included	Included	Included
Events per month	2M	10M	50M	Custom
Seats	Unlimited	Unlimited	Unlimited	Unlimited
Projects	1	3	10	Unlimited
Data retention	12 months	36 months	60 months	Custom
Copilot and alerts
Copilot questions per month	100	750–1,500 · 150/seat	3,000–4,500 · 300/seat	Custom
Copilot model tier	Economy	Standard	Standard	Standard
Voice Copilot	Off	Add-on	Included	Included
Voice seats included	0	0	5	Custom
Voice hours per seat	0	10 with add-on	10	Custom
Anomaly alerts	Weekly digest	Daily	Realtime	Realtime
Engineering and execution
MCP instrumentation	Included	Included	Included	Included
MCP repos	1	Unlimited	Unlimited	Unlimited
MCP org policy	Off	Off	Off	On
Execution integrations (Braze, Pendo, AppsFlyer)	Off	Off	Roadmap	Roadmap
Closed-loop execution	Off	Off	Off	Roadmap
Security and support
SSO / SAML	Off	Off	Off	On
Support	Community	Email	Priority Slack	SLA

Copilot pool = max(plan minimum, per-seat allowance × active seats), capped at the plan maximum. Seats are unlimited; only seats that sign in during the period count. Execution integrations and closed-loop execution are roadmap items: the gates ship first, and the features turn on when they ship.

Add-ons when you need more.

Growth and Scale only. Free upgrades; Enterprise puts them in the contract.

Extra events$0.03/ 1,000 events

Events beyond your monthly allowance.

Metered · billed in arrears

Copilot pack$40/ 500 questions

Added on top of the cap for this period only.

One-time · bought in-app

Voice seat$29/ seat / mo

Voice Copilot plus 10 voice hours for one seat.

Recurring · prorated

Extra voice hours$3/ hour

Voice time beyond the included hours.

Metered · billed in arrears

Extra projects$25/ project / mo

One more active project on the workspace.

Recurring · prorated

Overage is billed whole: events round up to the next 1,000 and voice up to the next minute. Unused Copilot pack questions expire at period end.

For engineering

Works where they already build.

One login connects TapMatters to Claude Code, Cursor, or any MCP client, so instrumentation happens in the editor, not in a ticket someone chases.

41 tools, one session. Analytics and codebase tools share a login.
Suggestions, not guesses. Every recommendation cites the line of code or the event behind it.
Charts from a prompt. Ask in chat, get a saved TapMatters chart back, with a link.

you › where should I add tracking for the new checkout flow?

assistant › 3 untracked handlers in
src/checkout/ConfirmButton.tsx:42

+ tapmatters.track('checkout_confirmed', {
 plan: plan.id, value: total
})

Suggested from the actual handler, not a template.

Bring us your messiest funnel.

Show us your funnel